Paul Hung Li Lim
Curtin University
| Paul is a creative and communications professional with 30 years of experience in the advertising industry, having worked with international agencies in Kuala Lumpur and Hong Kong. Over the course of his career, Paul has built an award-winning portfolio, contributed to multi-milliondollar pitch wins, and helped build brands for clients both large and small. Beginning as a copywriter, he progressed through creative leadership roles while developing a versatility across ideas, content and brand communications. Over three decades, Paul has witnessed first-hand the advertising industry’s evolution from analogue to digital and, more recently, the emergence of artificial intelligence as a new influence. Alongside his profession, Paul is pursuing a Master’s in Digital Communications at Curtin University, where his research tracks the shifts in AI conversations in the advertising industry. The research examines how conversations around AI are evolving within advertising and what these shifts may mean for creativity and creative practice. Paul is also a tutor for Marketing Communications at The University of Western Australia, bringing industry experience into the classroom and helping students connect marketing |
communications theory with contemporary advertising practice.