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Volume 6, Edition 3 – May 2010 |
ATN in PROFILE
International education is Australia’s most profitable service export and is projected to grow, helping to fund the expansion and ongoing development of Australian education. Australia is internationally recognised as an ideal education destination and is well placed against its British and United States competitors. However, more must be done to emphasise and position Australian institutions as providers of academic and educational excellence; and not just institutions located in a sunny, safe country. By developing a long-term, integrated international marketing strategy, institutions will be able to continue to attract high-quality students and remain viable market players well into the future.
